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<rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title>The Groundwork Review: Audio Briefs</title><link>https://projects.groundworkbusinessadvisory.com/listen/</link><atom:link href="https://projects.groundworkbusinessadvisory.com/listen/feed.xml" rel="self" type="application/rss+xml"/><description>Short audio briefs of each Groundwork Review paper: the decision, the numbers and the one thing to do this week, for owners of small businesses.</description><language>en-us</language><copyright>&#169; 2026 Groundwork Business Advisory LLC</copyright><lastBuildDate>Fri, 23 Oct 2026 12:00:00 -0500</lastBuildDate><itunes:author>Maverick Woodson</itunes:author><itunes:owner><itunes:name>Groundwork Business Advisory</itunes:name><itunes:email>info@groundworkbusinessadvisory.com</itunes:email></itunes:owner><itunes:category text="Business"/><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><item><title>When Should Small Shop Owners Raise Prices, and How (audio brief)</title><link>https://projects.groundworkbusinessadvisory.com/research/when-to-raise-prices-small-shop/</link><guid isPermaLink="false">https://projects.groundworkbusinessadvisory.com/gw-assets/review/audio/when-to-raise-prices-small-shop.mp3</guid><pubDate>Fri, 23 Oct 2026 12:00:00 -0500</pubDate><description>Many owners raise prices late because a raise feels risky and a delay feels free. This paper reviews NFIB and BLS data on current cost pressure, a 1992 Harvard Business Review analysis of price and profit, survey research on which price increases customers see as fair, and a study of how satisfied customers react to increases. It sets out signals that it may be time to raise prices, a five-step Gr</description><enclosure url="https://projects.groundworkbusinessadvisory.com/gw-assets/review/audio/when-to-raise-prices-small-shop.mp3" length="687470" type="audio/mpeg"/><itunes:duration>86</itunes:duration><itunes:episodeType>full</itunes:episodeType><itunes:explicit>false</itunes:explicit><podcast:transcript url="https://projects.groundworkbusinessadvisory.com/research/when-to-raise-prices-small-shop/" type="text/html"/></item></channel></rss>
