The sections
What you sell
One or two sentences. Name the product or service and the main result the customer gets.
Who buys it
Describe your best customer in specifics: type of person or business, where they are, what problem sends them looking. "Homeowners in Pulaski County with homes older than 20 years" beats "homeowners."
Why they choose you
What you do better, faster, closer or cheaper than the alternatives they actually consider. Name the alternatives.
How customers find you
The two or three channels you will use: referrals, Google Business Profile, a radio spot, door hangers, a partner. List what each costs per month.
The money
Your price, your cost to deliver, your fixed monthly costs, and the number of sales you need each month to cover them. That last number is your break-even, and it is the most useful line on the page.
The next 90 days
Three to five actions with dates. These are the decisions the rest of the page leads to.
How to keep it to one page
- Write sentences, not paragraphs.
- Use numbers instead of adjectives.
- Leave out history and background unless a reader needs it to decide.
- If a section needs more room, it may need its own document, such as a financial projection.
A simple template
Business: name and one-line description
Offer: what you sell and the result
Customer: who, where, what problem
Edge: why you over the alternatives
Channels: two or three, with monthly cost
Money: price, cost to deliver, fixed costs, break-even sales per month
Next 90 days: three to five dated actions
When a lender or investor is involved, the one-page plan is a summary. Expect to back it with projections.
Published by Groundwork Business Advisory. Updated October 13, 2026.