How to write a job description
What to put in a small business job description, in what order, and the mistakes that bring in the wrong applicants. Includes a simple template.
How to write a radio ad script
How to write a 30 or 60 second radio ad that gets calls: one message, words per spot, how to say your name and call to action, and a script layout.
How to write a one-page business plan
The sections of a one-page business plan, what to write in each, and how to keep it to one page. Includes a simple template for small business owners.
How to write a standard operating procedure (SOP)
How a small business owner can write an SOP someone else can follow: what to include, how to capture the steps, and how to test it.
What files you need from a logo designer
The logo files and versions a small business needs for signs, shirts, websites and social media, and what each file type is for.