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Job Description Templates · Sales & real estate

Advertising Sales Agent Job Description Template

A free advertising sales agent job description template for small businesses, a filled-in example, and what to know about duties, requirements and pay before you post.

Advertising Sales Agent job description template preview

Free advertising sales agent job description template

Fill in the [brackets] and cut anything that doesn’t fit your job. Unlock one-tap copy and PDF download free with your email.

Unlock this template free at projects.groundworkbusinessadvisory.com/job-description-templates/advertising-sales-agent/ to save it as a PDF.

Advertising Sales Agent job description template · Fill in the [brackets]

Advertising Sales Agent

[Business name] · [City, State]
Reports to: [Owner or manager’s title]
Schedule: [Full-time or part-time], [days and hours]
Pay: $[__] per hour [plus tips, bonuses or benefits]

About the job

[Business name] is hiring an Advertising Sales Agent who sells advertising space or services to local and regional businesses. [One or two sentences about your business and why someone would want to work there.]

What you’ll do

  • Locate and contact potential clients to offer their firm's advertising services
  • Explain to clients how specific types of advertising will help promote their products or services
  • Provide clients with estimates of the costs of advertising
  • Process correspondence and paperwork related to accounts
  • Prepare and deliver sales presentations to new and existing clients
  • Deliver advertising proofs to clients for approval
  • Prepare promotional plans, sales literature, media kits and sales contracts

What you need

  • High school diploma or equivalent
  • Sales experience [specify]
  • Strong presentation and follow-up skills
  • Valid driver's license [if visiting clients]

Nice to have

  • Media or marketing sales experience
  • Existing local business relationships

How to apply

[Apply link, email or phone], by [date].

[Business name] is an equal opportunity employer.

Free · No credit card

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Example: the template filled in for a small business

Hypothetical example for Riverside Gazette, a weekly community newspaper.

Riverside Gazette is hiring an Advertising Sales Representative for local businesses (Monday to Friday, with some evening events). You'll prospect, present packages and manage renewals. Pay is base plus commission.

Notice what makes it work: real hours, the actual tools, who they report to, and one honest reason to want the job. That’s the difference between a blank template and a job description that gets the right applicants.

What an advertising sales agent does

An advertising sales agent sells advertising space or services to local and regional businesses. Typical duties include:

  • Locate and contact potential clients to offer their firm's advertising services
  • Explain to clients how specific types of advertising will help promote their products or services
  • Provide clients with estimates of the costs of advertising
  • Process correspondence and paperwork related to accounts
  • Prepare and deliver sales presentations to new and existing clients
  • Deliver advertising proofs to clients for approval

Duties adapted from the U.S. Bureau of Labor Statistics, Occupational Outlook Handbook.

Requirements, training and licenses

The Bureau of Labor Statistics page for advertising sales agents lists no licensing or certification requirement, and training is moderate-term on the job.

Training: Moderate-term on-the-job training.

Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Advertising Sales Agents.

How much does an advertising sales agent make?

$31.16median hourly pay (about $64,820 a year) for advertising sales agents, May 2025

Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook. A median means half earned more and half earned less. Pay in your area may be higher or lower; check postings for similar jobs near you. A growing number of states and cities require a pay range in job postings, so check your local rules before you post.

Before you set the rate, run the free hiring cost calculator. It adds payroll taxes and other costs and shows how much work the hire needs to bring in to pay for itself.

Free template or written for you?

Free templateJob Description
$30
Hiring Kit
$299
Written forAny businessYour businessYour business
Duties and scheduleTypical, with blanksYours, filled inYours, filled in
PayNational figureSet for your local marketSet for your local market
State rules“Check your state”Checked for your stateChecked for your state
Ready to postNo, you edit itYesYes, plus the job posting
Performance review form—Included freeIncluded
Interview guide and 30-60-90 day plan——Included
Use the templateHave us write itGet the Hiring Kit

Free template

  • Typical duties with blanks to fill in
  • National pay figure
  • You edit it before posting
Use the template →

Job Description · $30

  • Written for your business: your duties, schedule and pay
  • Checked for your state’s rules
  • Ready to post
  • Free matching performance review form
Have us write it

Hiring Kit · $299

  • Everything in the $30 job description
  • The job posting
  • Interview guide
  • 30-60-90 day plan for the new hire
Get the Hiring Kit

Fixed prices. See what’s included in Job Description Writing and the Hiring Kit.

Common questions

What do I promise advertisers?

Only what you can verify: circulation, audience and past results you can document. Avoid guaranteed outcomes, and train agents to do the same.

Can I use this template for free?

Yes. Copy it, edit it and post it. It's a starting point written for any business, so fill in the brackets and adjust the duties to your actual job. If you'd rather have it written for your business, ready to post, our Job Description service is $30.

Is this legal advice?

No. This page is general information. Requirements for some roles, especially in healthcare, vary by state. Check your state's rules, and talk to an employment attorney if you're unsure.

Published by Groundwork Business Advisory. Updated October 2026. General information, not legal advice. Pay data: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, May 2025 wage estimates.